Super Strom
Project Overview
Super Strom (Vatsinas Group) is one of the leading Greek companies producing mattresses and ecological sleeping equipment, based in Crete and present since 1978. MKS undertook the complete digital project: from the creation of an e-shop to the integrated management of social media and graphics, with the aim of upgrading its presence and supporting organic sales growth.
Challenges
Construction of a modern e-shop that represents the brand's 45-year quality
Conveying the ecological character online with functional, aesthetic UI/UX
Supporting organic traffic with targeted digital content
Brand connection with values of sustainability, quality and Cretan heritage
Our Approach
Organic Social Strategy
- Creating daily content for Instagram & Facebook
- Visual storytelling with lifestyle & product focus
- Highlighting eco elements & “Respecting your dreams” liberal positioning
01
Graphic Design
- Creation of graphic assets: social posts, banners, highlight covers
- Natural, clean visual language, reflecting eco ethos & minimal aesthetics
- Seasonal creatives (e.g. sleep wellness weeks) & visual guides for product usage
02
Website
- New responsive e-shop with mobile-first architecture
- Product categorization (mattresses, pillows, accessories) with a clean interface
- Fast checkout flow and SEO-based structure
- Integration of tracking tools (Analytics, Pixel)
03
