Coffee Dandali
The most historic coffee brand in Crete, aiming for national appeal
Project Overview
Dandalis Coffee is a reference point for traditional Greek coffee in Crete.With a long-standing presence and authentic identity, the company commissioned MKS to completely renew its digital presence, aiming to emotionally redefine the brand, acquire a younger audience and expand its awareness at a national level.
Challenges
Strengthening emotional connection with the audience
Gaining traction beyond local borders
Attracting younger ages (25–34)
Our Approach
Performance Marketing
- Platforms: Meta Ads, Google Ads, TikTok Ads
- Strategy: Full funnel approach with emphasis on Reach & Frequency campaigns, retargeting, lead generation
- Results: Strong reminder, increased reach and engagement, new audience nationwide
01
Social Media Strategy
- Main platform: Instagram – aesthetic, premium content
- Facebook: Multimodal audience, video first strategy
- TikTok: Enter with fresh, authentic & humorous content
- Strategy: Monthly content calendar for measurable results, differentiated style per platform
- Format: Reels, TikTok-style clips, aesthetic videos, behind-the-scenes
02
Graphic Design
- Different visuals per type of communication:
- Commercial ads
- Seasonal posts
- B2B Presentations
- Packaging & branding suggestions
- Emotional visual storytelling with authenticity & consistency
03
Website
- New mobile-first site, completely renewed aesthetically & functionally
- Integrating storytelling with modern user experience
- Optimized for SEO & mobile navigation
- Focus on tradition, quality & professional products
04
Results
Key Outcomes
Emotional connection with the audience through creative content
Complete digital image overhaul
From local to national, Dandalis gains nationwide appeal
Performance and strategy that “speaks” to audiences of all ages