Anastasakis Jewelry
Project Overview
Anastasakis Jewelry has been trading in Heraklion for four decades, entirely through its physical store. MKS built the brand's first e-shop, giving a heritage retailer an online sales channel for the first time.
Challenges
Bringing a business online with no prior digital sales history to draw on
Structuring a wide product range, rings, necklaces, bracelets, earrings, watches, wedding and baptism pieces, gifts, into navigation that makes sense by both material and occasion
Supporting higher-ticket items without the price becoming a barrier
Getting the store live fast
Our Approach
eCommerce Website
- A minimal layout, grey and black palette, generous spacing, so the product photography leads, with IvyPresto Display carrying the brand's editorial character in the headlines
- Spacing built on a consistent 8px grid, with a bento-style hero that surfaces more of the collection without crowding the page
- Category structure split by material (gold, silver, stainless steel) and by occasion (wedding, baptism, gifts), so a customer can shop either by what they're looking for or who it's for
- Responsive design with an emphasis on user experience
- Klarna integrated as a three-installment payment option, aimed at making the higher-value pieces easier to buy
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