Super Strom

Project Overview

Super Strom (Vatsinas Group) is one of the leading Greek companies producing mattresses and ecological sleeping equipment, based in Crete and present since 1978. MKS undertook the complete digital project: from the creation of an e-shop to the integrated management of social media and graphics, with the aim of upgrading its presence and supporting organic sales growth.

Challenges

Construction of a modern e-shop that represents the brand's 45-year quality

Conveying the ecological character online with functional, aesthetic UI/UX

Supporting organic traffic with targeted digital content

Brand connection with values of sustainability, quality and Cretan heritage

Our Approach

Organic Social Strategy

Creating daily content for Instagram & Facebook
Visual storytelling with lifestyle & product focus
Highlighting eco elements & “Respecting your dreams” liberal positioning

Graphic Design

Creation of graphic assets: social posts, banners, highlight covers
Natural, clean visual language, reflecting eco ethos & minimal aesthetics
Seasonal creatives (e.g. sleep wellness weeks) & visual guides for product usage

Website

New responsive e-shop with mobile-first architecture
Product categorization (mattresses, pillows, accessories) with a clean interface
Fast checkout flow and SEO-based structure
Integration of tracking tools (Analytics, Pixel)