Parousia Fashion
Premium fashion with digital aesthetics and targeted performance
Project Overview
Parousia Fashion is a Greek multi-brand women's clothing store with a selection of quality fashion labels. MKS undertook the overall upgrade of the brand's online presence, with a complete redesign of the e-shop, content creation, strategic social media management and performance campaigns on Meta.
Challenges
Improving user experience with responsive, mobile-first redesign
Highlighting the aesthetics of premium collections
Targeted audience reach with higher disposable income
Creating a solid digital footprint through organic and paid presence
Our Approach
Performance Marketing
- Meta Ads (Facebook & Instagram)
- Full funnel strategy (awareness → retargeting → conversion)
- Focus on an audience 35+ who are looking for quality, elegant fashion
- Structured campaigns by collection, season or promotion
01
Social Media Strategy
- Manage Instagram & Facebook
- Strategic thematics based on collections & styles
- Content with carousel posts, stories, video styling clips
- Fashion-first presence with consistency in visual style
02
Graphic Design
- Creating assets for organic posts & advertising creatives
- Banners, stories, seasonal campaigns and fashion collages
- Style: minimal with a premium character, compatible with the brand's DNA
03
Website
- Redesign of the e-shop with fully responsive and commercial UI
- Mobile-first architecture and improved loading speed
- Clear presentation of collections & easy checkout
- SEO-friendly structure with integrated tracking tools
04
Results
Key Outcomes
An affordable brand can perform with a premium strategy
Proper product presentation leads to a purchasing decision
Enami.gr gains a place in the market of affordable jewelry with aesthetics
Combined performance + content continues to boost sales
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