NOVA Pest Control

From first steps to sustained growth.

Project Overview

NOVA Pest Control is the No. 1 disinfection company in Crete, with a dynamic presence and branches in Athens and Santorini.

MKS undertook the complete design and implementation of the brand's communication strategy, covering social media, performance marketing, website, print and newsletter marketing, with the aim of establishing NOVA as a reliable and professional provider of disinfection services in multiple markets.

Challenges

Creation and consolidation of a strong online presence beyond Heraklion, Crete, with parallel development of the brand in Athens and Santorini

Managing different local markets with different needs, seasonality and professional audiences

Highlighting professional credibility and expertise in a demanding and sensitive industry

Educating the public about the importance of disinfection, especially in catering, hospitality and HORECA areas

Maintaining a unified brand identity, while simultaneously localizing content

Our Approach

Performance Marketing

Targeted Meta campaigns with geographic focus on Crete, Athens and Santorini
Differentiation of messaging by market (urban environment, tourist destinations, professional spaces)
Awareness & lead generation campaigns for disinfection, disinfestation and professional hygiene services
Continuous optimization of creatives and audiences based on performance

Social Media Strategy

Full management of NOVA's social media accounts for all 3 cities
Content strategy tailored to the local audience of each region
Creation of professional content in restaurants, hotels, shops and HORECA units
Educational content (before/after, procedures, certifications, hygiene tips)
Combination of informative posts, reels, real-life applications and corporate presence
Strengthening trust through consistency, real projects and human presence of the brand

Website

Creation and management of a professional website with a clear service structure
Clear presentation of disinfection solutions for B2B & B2C audiences
User experience optimization with the aim of information and communication
Unified aesthetics that aligns with the prestige and seriousness of the brand