Nami Jewelry
Affordable, elegant jewelry with digital identity & steady growth
Project Overview
Enami is a new Greek brand that offers high-quality jewelry at affordable prices.
MKS took over its digital presence from the beginning, from the design and construction of the e-shop, to the advertising strategy and content. The goal was to gradually promote the brand to a demanding female audience and continuously boost online sales.
Challenges
Creation of a modern, responsive e-shop with an affordable yet premium aesthetic
Entry into the competitive fashion jewelry market
Developing brand awareness from scratch
Gradual increase in sales based on ad performance
Our Approach
Performance Marketing
- Platforms: Meta Ads (Instagram & Facebook), Google Ads
- Strategy: Full funnel campaigns – from awareness to conversions
- Actions
Promotion to female audience 25–64
Focus on lifestyle jewelry and worn photos
Retargeting to add-to-cart & product viewers - Goal: Create a stable performance system with increasing
01
Social Media Strategy
- Content tailored to a mobile-first audience
- Use of carousels, stories and seasonal gift suggestions
- Display of jewelry in real conditions (worn) to enhance purchase intent
- Combination of aesthetics & commerciality
02
Graphic Design
- Visual identity in harmony with the concept of “everyday elegance”
- Creation of banners, social creatives and promos
- Graphics with clean lines, bright colors and a focus on the product
- Design customization by season (holidays, sales, etc.)
03
Website
- New responsive e-shop designed from scratch
- Mobile-first experience with easy checkout
- Commercial categorization (earrings, rings, bracelets)
- Focus on ease of navigation and simplicity
- SEO friendly structure & connection with Google Analytics / Ads
04
Results
Key Outcomes
An affordable brand can perform with a premium strategy
Proper product presentation leads to a purchasing decision
Enami.gr gains a place in the market of affordable jewelry with aesthetics
Combined performance + content continues to boost sales
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