Aelia You
Handmade, hand-painted swimwear and activewear pieces
Project Overview
Aelia You is a new Greek brand with handmade, hand-painted swimwear and activewear pieces that embrace every body type. MKS undertook the creation of the e-shop, ensuring speed and aesthetics, and runs performance campaigns through Meta (shopping) to boost the brand's sales.
Challenges
Creating a responsive and fast e-shop with minimal aesthetics
Highlighting the unique hand-painted character and ethos of “real bodies, real memories”
Building brand awareness without an excessive advertising budget
Targeting women who value diversity and handmade creations
Our Approach
Performance Marketing
- Platform: Meta Ads – special purchase campaigns
- Strategy: Targeted, small-scale shopping campaigns
Focus on women 25–44 interested in hand‑made swimwear and activewear
Creative with products in use, shopping catalog campaignsRetargeting to visitors and “add‑to‑cart” audiences - Result-oriented: Increase conversions with a controlled budget
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Website
- New eshop purely branded & mobile-first
- Minimal UI, high-quality visuals, full premium experience
- Designed for fast browsing & seamless checkout
- Structured to highlight storytelling & why each piece is unique
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Results
Key Outcomes
The “hand-painted” environment strengthens the connection with the audience
Targeted purchase campaigns generate meaningful performance
Mobile aesthetics & speed enhance the shopping experience
Aelia You builds a strategic foundation for long-term growth
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