Vavoulas Group

From Crete to all of Greece, modern communication for a modern technical group

Project Overview

Vavoulas Group is one of the largest technical groups in Crete, active in high-end public and private projects. MKS has taken over the entire marketing communication of the brand, in digital and traditional media, enhancing the company's image inside and outside Crete.

Challenges

Shifting communication to more dynamic, modern formats with an emphasis on video

Creating a presence on new channels like YouTube & TikTok

Strengthening PR activity in local and national media

Developing awareness and recognition outside of Crete, with a physical and digital presence

Promotion of the corporate image through sponsorships in sports venues throughout Greece (LED stadiums, etc.)

Η προσέγγισή μας

Performance Marketing

Creating targeted campaigns in Meta & Google
Strategic positioning of the brand outside Crete (Athens, Thessaloniki, rest of Greece)
Advertising coverage of new projects, services and actions of the group
Remarketing & lead generation campaigns

Social Media Strategy

Full management of Facebook, Instagram, TikTok, YouTube
Full management of Facebook, Instagram, TikTok, YouTubeCreation of content calendar with emphasis on projects, people, company culture
Video-first strategy (project showcases, drone shots, interviews)
Highlighting the group's people and expertise
Gradual increase in communication channels, with style differentiation per platform

Photography & Video

Photographing projects and personnel in workplaces
Video production for social media & YouTube (timelapses, testimonials, backstage)
Using drones to demonstrate scale and technical capabilities

Ιστοσελίδα

Continuous upgrades and UX/UI improvements to the existing website
Additions of new projects, dynamic modules and optimization for mobile experience
Consulting for better conversion path & content