Residence by Karpathiotakis

Project Overview

The company Residence by Karpathiotakis is one of the most recognizable luxury furniture destinations in Crete. Since 1979, it has been creating and selecting furniture that combines high aesthetics, quality and functionality, hosting internationally renowned brands such as AL2.

MKS undertook the strategic planning and implementation of the brand's digital presence, focusing on social media, performance marketing and the creation of a corporate website, with the aim of enhancing brand awareness and highlighting the collections.

Challenges

Highlighting a luxury furniture brand with a strong history, in a modern digital environment

Conveying the sense of quality, design and space through digital content

Communication of high-value products aimed at interest and store visits

Display international design brands in a way that enhances the overall brand identity

Creating content that stands out in a highly competitive interior & design market

Η προσέγγισή μας

Performance Marketing

Targeted Meta campaigns with an emphasis on brand awareness
View new arrivals, collections and design pieces
Using video creatives to highlight textures, materials and space
Geo-targeting targeting an audience interested in design, architecture and premium lifestyle
Campaigns that support in-store traffic

Social Media Strategy

Social media strategy aimed at strengthening luxury brand positioning
Emphasis on video-first content (reels, cinematic shots, detail videos)
View new arrivals, iconic pieces and signature collections
Aesthetically curated posts that capture the identity of the space
Storytelling around the design, materials and philosophy of the brand
Creating a cohesive feed that functions as a digital showroom

Ιστοσελίδα

Creation of a corporate website (catalog e-shop), with emphasis on brand and aesthetics
Presentation of collections and brands with a clean, minimal structure
Highlighting the philosophy and history of Residence by Karpathiotakis
Responsive design with an emphasis on user experience
The goal is information, inspiration and a physical visit to the showroom.