Παπαδάκης
Μεταλλοβιομηχανική A.E.Β.Ε.

Project Overview

The Papadakis Industrial Store has been a reference point in the field of industrial supplies since 1955. With over 70,000 codes in raw materials, metals, fasteners and tools, it serves professionals and businesses throughout Crete.

MKS undertook the design and implementation of digital communication, with an emphasis on social media and performance marketing, with the aim of enhancing awareness and properly highlighting the huge variety of products.

Challenges

Digital promotion of a historic B2B brand with a physical presence

Organizing and displaying a very wide range of products in an understandable way

Creating content that is useful and educational for professionals

Strengthening the brand's daily presence on social media, in a traditional industry

Μετατροπή της πληροφορίας σε πρακτική αξία για τον τελικό χρήστη

Η προσέγγισή μας

Performance Marketing

Targeted Meta campaigns with a geographic focus on Heraklion and the wider Crete
View key product categories and new arrivals
Strengthening brand awareness among professional audiences
Using simple, clean creatives with an emphasis on usability and variety

Social Media Strategy

Full management of social media accounts
Using visuals with tips & useful information for professionals
Presentation of new arrivals and specialized products
Thematic posts by category (metals, fasteners, tools)
Educational and practical content that enhances brand credibility
Stable and organized presence aiming for a long-term relationship with the public