KEDIVIM - Athens University of Economics

The power of knowledge in a digital environment with strategic communication & effectiveness

Project Overview

The Center for Training and Lifelong Learning (KEDIVIM) of the Athens University of Economics and Business offers high-level educational programs to professionals and graduates.MKS undertook the organization's digital communication with the aim of optimizing registrations and enhancing the attractiveness of programs through modern content and targeted advertising.

Challenges

Increase in enrollment compared to previous academic years

Creating content that highlights the value and awareness of the programs

Targeted promotion by thematic unit (marketing, finance, data, HR, etc.)

Activating audiences with different professional and age profiles

Η προσέγγισή μας

Performance Marketing

Meta & Google campaigns with a focus on registrations
Full funnel strategy: awareness → consideration → conversion (pre-registrations & leads)
Creation of custom campaigns per program theme
Retargeting to visitors, add-to-cart/lead views and abandoned flows
Continuous monitoring & optimization based on registrations and audience interest

Social Media Strategy

Facebook & Instagram strategic management
Create a content calendar per enrollment cycle and program sections
Communication of educational benefits, testimonials, career value and instructor highlights
Goal: to simplify information and make the content attractive, modern and understandable
Visual identity adapted to the academic prestige of AUEB