MOANA & ELEMENT
Project Overview
Moana & Element Beauty are a unified beauty ecosystem that combines professional beauty services with high-quality e-commerce products. Element Beauty operates as a beauty center, while Moana is the e-shop selling branded beauty products from internationally recognized brands such as Murad and Dermalogica.
MKS undertook the design and implementation of the digital strategy for the two brands, with a differentiated role and goals per platform.
Challenges
Managing two distinct brands with different roles in the customer journey
Highlighting beauty products in a competitive e-commerce environment
Converting interest in beauty content into product sales (Moana) and service bookings (Element)
Creating educational content that builds trust in professional beauty brands
Maintaining a unified aesthetic and quality of communication in social & performance
Η προσέγγισή μας
Performance Marketing
- Targeted Meta campaigns with clear separation of goals:
- Moana: conversion campaigns aimed at selling products
Element Beauty: lead generation & awareness campaigns for beauty services - Creating different funnels per brand and audience
- Product-focused creatives for Moana & service-focused creatives for Element
- Continuous performance analysis and optimization based on purchasing behavior
Social Media Strategy
- Full management of Moana's social media accounts
- Content with an emphasis on highlighting products and their benefits
- Educational posts (how-to, skincare routines, product highlights)
- Building trust through consistent beauty storytelling
- Connecting content with performance campaigns to boost sales
Αποτελέσματα
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