Attica Selections
Heraklion Crete
The premium shopping experience of Athens, now in Crete
Project Overview
Attica Selections, the most recognizable fashion department store in Greece, opened its new store in Heraklion, Crete. MKS undertook the full communication strategy for the new store, covering the entire spectrum of digital activities: social media, performance marketing and the creation of the new local website.
Challenges
Creating a local online identity for an already recognizable national brand
Highlighting the sense of luxury and shopping experience at the Heraklion store
Creation of a separate website for local presentation & campaigns
Strengthening brand awareness among the local audience, especially among women 25+
Activating a new audience with an emphasis on the fashion experience and store services
Η προσέγγισή μας
Performance Marketing
- Targeted Meta & Google campaigns with focus on Heraklion and the wider Crete
- Awareness campaigns for opening & ongoing promotions
- Dynamic creatives by brand, category or period (e.g. Summer Collections, Sales)
- Retargeting visitors & local audiences with purchasing intent
- Continuous optimization aimed at increasing traffic and physical presence
Social Media Strategy
- Full management of Attica Selections Heraklion accounts
- Content strategy tailored to the local audience, with fashion-first content
- Combination of reels, styling videos, exclusive offers and event coverage
- Stories & curated post grids that capture the premium in-store experience
- Collaborations with local creators & selected brand mentions
Ιστοσελίδα
- Creation of a new website exclusively for the Heraklion store
- Mobile-first design, with an emphasis on geo-targeting and accessibility
- News and brands sections
- Easy navigation, connection to social media & advertising campaigns
- SEO-based structure with local keywords and optimization for Google My Business
Αποτελέσματα
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