Κοσμήματα Nami
Affordable, elegant jewelry with digital identity & steady growth
Project Overview
Enami is a new Greek brand that offers high-quality jewelry at affordable prices.
MKS took over its digital presence from the beginning, from the design and construction of the e-shop, to the advertising strategy and content. The goal was to gradually promote the brand to a demanding female audience and continuously boost online sales.
Challenges
Creation of a modern, responsive e-shop with an affordable yet premium aesthetic
Entry into the competitive fashion jewelry market
Developing brand awareness from scratch
Gradual increase in sales based on ad performance
Η προσέγγισή μας
Performance Marketing
- Platforms: Meta Ads (Instagram & Facebook), Google Ads
- Strategy: Full funnel campaigns – from awareness to conversions
- Actions
Promotion to female audience 25–64
Focus on lifestyle jewelry and worn photos
Retargeting to add-to-cart & product viewers - Goal: Create a stable performance system with increasing
01
Social Media Strategy
- Content tailored to a mobile-first audience
- Use of carousels, stories and seasonal gift suggestions
- Display of jewelry in real conditions (worn) to enhance purchase intent
- Combination of aesthetics & commerciality
02
Γραφιστικά
- Visual identity in harmony with the concept of “everyday elegance”
- Creation of banners, social creatives and promos
- Graphics with clean lines, bright colors and a focus on the product
- Design customization by season (holidays, sales, etc.)
03
Ιστοσελίδα
- New responsive e-shop designed from scratch
- Mobile-first experience with easy checkout
- Commercial categorization (earrings, rings, bracelets)
- Focus on ease of navigation and simplicity
- SEO friendly structure & connection with Google Analytics / Ads
04
Αποτελέσματα
Βασικά Αποτελέσματα
An affordable brand can perform with a premium strategy
Proper product presentation leads to a purchasing decision
Enami.gr gains a place in the market of affordable jewelry with aesthetics
Combined performance + content continues to boost sales
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