Malena Shoes

From the local physical store… to the e-commerce success story

Project Overview

Malena Shoes is a Greek women's footwear company with a physical store and an eshop.Our collaboration began in 2022, with the main goal of boosting sales through the online store and increasing brand awareness.

Although the older eshop had limitations in user experience and performance, in 2024 a new, modern and commercially efficient site was created that brought impressive results.

Challenges

Limited sales due to outdated eshop

Need to strengthen the brand's digital identity

Goal of increasing online sales and physical traffic

Integrating fashion aesthetics with performance

Our Approach

Performance Marketing

Platforms: Meta Ads, Google Search & Shopping
Strategy: Focus on conversion campaigns (full funnel), dynamic product ads, audience segmentation
Results: Significant ROAS increase after the new site. Extensive remarketing and cross-selling campaigns. Targeting women fashion shoppers throughout Greece

Social Media Strategy

Content management on Instagram & Facebook
Product-focused presence, but with fashion inspiration content
Combination of carousel posts, stories and mini-collections
Strong visual branding with seasonal aesthetics
Actions to enhance engagement and awareness of a physical store

Graphic Design

Graphic design for: Products, collections and offers. Social campaigns & advertising creatives. Visual identity of content for consistency.
Style: Minimalist with fashion-forward touches